The mandate of Sumo Sabi is to serve quality sushi, hibachi, curry and more with lightning-quick delivery. They try to produce the best quality sushi and Asian food in the quickest time possible. They also try to sell as much food as possible and advertise their product as much possible. Sumo Sabi attempts to be on the cutting edge and accommodate everyone by serving many “American” sushi rolls including steak, chicken, and other foods usually not associated with sushi. This helps to lure in diners who may not eat sushi due to the raw fish, thus expanding their potential customer base even more. Sumo Sabi’s goal is to be the go-to delivery restaurant for college students in the area. Sumo Sabi is open daily until 3 Am offering delivery for FAMU, Florida State, and Tallahassee Community College students to accommodate their college eating habits. This is great for students returning home from the club or up late studying because they can get a great meal like sushi or Vietnamese as opposed to the usual late night pizza or fast-food. Sumo Sabi works every day to market their restaurant and try to bring customers in through lucrative daily deals and coupons.
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Sumo Sabi also attempts to be the quickest delivery of sushi and other Asian favorites, and they put their money where there mouth is. Every day Sumo Sabi delivers fresh sushi and other Asian favorites. They are open from lunch all the way until late night. They prepare a variety of sushi rolls with many of them being Sumo Sabi creations. On top of fresh sushi, they offer a wide array of hibachi meals, plenty of curry options and a large vegetarian menu. I argue that through these menu items Sumo Sabi is targeting college students because of the affordable pricing and the large vegetarian and health menu. Being vegetarian has grown in popularity lately and colleges certainly aren’t following behind. Many health-conscious students on Florida State’s campus eat vegetarian at least a couple times a week, so Sumo Sabi is staying relevant and making sure that everybody has something they will enjoy.
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